ARCHIVED: AALL Announces AALL/West Legal Directory Excellence in Marketing Award Recipients

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July 07, 2000


The American Association of Law Libraries (AALL) announces the winners of the 2000 AALL/West Legal Directory Excellence in Marketing (EIM) Awards. Established by the Public Relations Committee, these awards recognize outstanding achievement in public relations activities in five categories by a person or group affiliated with AALL. A monetary prize of $250.00, given by West Legal Directory, accompanies each award. The EIM awards will be presented at the 93rd AALL Annual Meeting in Philadelphia, PA, July 15-20, 2000.

BEST BROCHURE: The Marshall-Wythe Law Library, College of William & Mary in Williamsburg, Virginia is the recipient of the 2000 EIM Award for Best Brochure. The library's New Student Brochure, created by Mary Grace Hune, explains library and technology services at the Marshall-Wythe Law Library for incoming law students.

BEST NEWSLETTER: The Social Law Library in Boston is the recipient of the 2000 EIM Award for Best Newsletter. The library's newsletter, Social Law @ Large, edited by Wayne E. Hartwell, provides members of the library with news and information on the library's services and products and also offers tips on legal research and highlights current developments in the legal information world.

BEST CAMPAIGN: The Marshall-Wythe Law Library, College of William & Mary in Williamsburg, Virginia is the recipient of the 2000 EIM Award for Best Campaign. The library's My Law Library campaign, lead by Steven Blaicklock and Janey Janson, consisted of a year long series of outreach programs intended to connect individual users with library services and programs.

BEST PUBLIC RELATIONS TOOLKIT: The Social Law Library in Boston is the recipient of the 2000 EIM Award for Best PR Toolkit. The library's Annual Report, Leadership Giving Brochure, and newsletter provide members with information about the library and how to use and support it.

BEST USE OF TECHNOLOGY: The New England Law Library Consortium is the recipient of the 2000 EIM Award for Best Use of Technology. The NELLCO Resource Sharing Database, available at http://www.nellco.org/LegalResources.cfm, was created by a NELLCO task force consisting of Ellen Beckworth, Lucy Fazzino, Janet Katz, Diane Klaiber, Sandy Lamar, Bernard Piccione, Karen Quinn, and Joan Shear. The database provides access to numerous research tools created by member libraries. It is searchable by title, subject, institution, and document type and it provides links to electronic versions of the tools and to the libraries responsible for them.

The American Association of law Libraries was founded in 1906 to promote and enhance the value of law libraries to the legal and public communities, to foster the profession of law librarianship, and to provide leadership in the field of legal information.