June 6, 2002
The winners of the 2002 AALL/Findlaw Excellence in Marketing Awards demonstrated innovative public-relations activities this past year in several areas.
BEST BROCHURE: Morgan Lewis & Bockius receives the 2002 EIM Award for Best Brochure. The library's publication, The Library: Professional Assistance, describes the variety of services, professional assistance, research capabilities and online databases available to the firm's legal staff.
BEST NEWSLETTER: The Orange County Public Law Library is the recipient of the 2002 EIM Award for Best Newsletter. The library produces Transcript: Newsletter of the Orange County Public Law Library to educate and inform patrons about the library collection and services; to announce new classes; and to promote the use of the library by all types of users, including lay patrons, attorneys, judges, and students.
BEST CAMPAIGN: Faegre & Benson LLP in Minneapolis receives the 2002 EIM Award for Best Campaign. The library's FIDO: Faegre Interactive Documents Online; FIDO Marketing Campaign 2001 was designed to publicize the firm's new attorney work-product retrieval system, making use of PowerPoint presentations, posters, follow-up training sessions and contests.
BEST PUBLIC RELATIONS TOOLKIT: The H. Douglas Barclay Law Library at Syracuse University is the recipient of the 2002 EIM Award for Best PR Toolkit. The entry, The Barclay Law Library: Survival Tactics for Your First Semester and Beyond, had as its final product a floppy disk containing pathfinders dealing with a variety of legal research topics.
BEST USE OF TECHNOLOGY: The recipient of the 2002 EIM Award for Best Use of Technology is the Vermont Law School Library. The library's "The Legal Research Project," a digital video parody of the film the "Blair Witch Project," was created to promote the value of legal research and law librarians.
Established by the AALL Public Relations Committee, these awards recognize outstanding public-relations activities in five categories by a person or group affiliated with AALL. Each award includes a cash prize of $250, donated by Findlaw.
The EIM awards will be presented July 22 at the Association Annual Awards Ceremony and Reception for Recipients and Contributors during the 2002 AALL Annual Meeting in Orlando, Fla.