July 3, 2003
The winners of the 2003 AALL/West Excellence in Marketing Awards have used creative and innovative means to market, promote and publicize their libraries to their communities.
The University of San Diego Legal Research Center received the 2003 EIM award for Best Campaign. Celebrating Books was a highly publicized event celebrating the acquisition of the library’s 500,000th volume and showcasing books and testimonials from community members explaining how particular books inspired them. The campaign comprised invitations, press releases, postcards, bookmarks and exhibits. It raised awareness of the library’s growing legal collection as well as the importance of books in people’s lives.
The Law Library of Louisiana received the 2003 EIM award for Best Newsletter. De Novo: The Newsletter of the Law Library is an informative and well-executed bimonthly newsletter highlighting library services, collections, librarian accomplishments, research sources, and local legal history and trivia. The newsletter circulates to approximately 1,200 judges, public libraries, law firms, lawyers, academics and members of the public.
Best Use of Technology
Two libraries share the 2003 award for Best Use of Technology.
The Seattle University Law Library received the award for its Virtual Tour offered via the Web. Created with Macromedia Flash, this mouse-controlled tour instills a cutting-edge impression of the library and has enthused alumni, administrators, prospective students, and parents of current students.
The University at Buffalo State University of New York Law Library received the award for its Entry Display. The display is a 42-inch plasma screen near the library entrance used for law school and library announcements as well as news coverage during important national events. The display promotes library services and programs using up to date technology and also serves the broader law school community by improving communication.
The Travis County Law Library received the 2003 EIM award for Best Brochure. Its Name Change Brochure succinctly explains the convoluted process to change one’s legal name in a colorful, easy-to-follow, flow-chart format. The brochure serves the larger purpose of marketing the library as a key place for helpful guidance.
Best PR Toolkit
The Cornell Law Library received the 2003 EIM award for Best Public Relations Tool Kit. Throughout the year the library performed a variety of public relations activities to engage its academic community in library services and events. This included promoting a significant special collection acquisition, mounting of an accompanying exhibit, producing a newsletter, publishing a current awareness service, and promoting research assistant training programs.
Established by the AALL Public Relations Committee, the Excellence in Marketing Awards recognize outstanding public relations activities in five categories by a person or group affiliated with AALL.
The award will be presented July 14 at the AALL 96th Annual Meeting and Conference in Seattle during the Association Luncheon.