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Excellence in Marketing Award
Description:
The AALL Excellence in Marketing Award honors outstanding achievement in public relations activities by an individual, a group of individuals, a library, a Chapter, an SIS, a Consortium, a Caucus, or any other group affiliated with the Association.
Public relations is a critical responsibility of nearly every member of the library profession. It is important to recognize and acknowledge outstanding contributions achieved by law librarians in raising the visibility of the profession and its Association. It is the intention of the Public Relations Committee to issue the AALL Excellence in Marketing Award to inspire, educate and encourage promotional activities by the AALL membership.
Application Information:
Categories
Best Brochure
Entries in this category should be in the form of a paper or electronic brochure that addresses some or all of the following: Features—A description of your product, service, or library; Benefits—A description of its benefits to your patrons or audience; People—A description of the people behind the product or service; Purpose—Addresses the question of what you want your audience to do or learn after reading the brochure.
Best Newsletter
A printed or electronic newsletter, pamphlet, or small newspaper containing news or information of interest chiefly to a special group or audience.
Best Campaign
A campaign can be a single promotional activity organized, or a series of related promotions conducted, during the course of the year.
Law Day, National Library Week, Special International Librarians' Day, Legislative Day, etc., fall under this category, as well as any other distinct program organized by an institution, such as a firm-wide Quality Day or Annual Festival of Legal Learning.
This category also includes, but is not limited to, any of the following: exhibits organized by any AALL member, committee, special interest section, caucus, consortia, or chapter, etc., held at an annual meeting or conference such as a state bar meeting, legal administrator's conference, chapter institutes, or AALL Annual Meeting.
Best PR Tool Kit
This category requires a combination of at least three promotional items. They may consist of any of the following: maps, audio/video tapes, bibliographies, library/research guides, annual reports, brochures, procedural manuals, newsletters, pathfinders, handbooks, surveys, bookmarks, cartoons, banners, calendars, or magnets.
Best Use of Technology
Entries in this category have applied and used digital or electronic technology as a vehicle for promotion and marketing of a library, chapter, special interest section, or group of individuals affiliated with the Association or chapter. The quality of the product is important, but the emphasis is on howthis product was promoted and advertised. Examples of entries in this category include, but are not limited to, any of the following: home pages, websites, software programs, CD-ROMS, library-designed kiosks, audio/video tapes, and databases.
Eligibility
- Must be a member in good standing in AALL or in an AALL chapter.
- The award may be presented to an individual, group of individuals, library, chapter, special interest section, consortia, caucus, or any other group affiliated with the Association.
Entry Requirements
Nominations may be made by any member of, or group within, the Association or chapter affiliates. There are no restrictions on the number of entries an applicant may submit in any award category, but each entry must be mailed separately.
Entries must be dated and have been utilized or implemented during the previous calendar year. Unsuccessful entries, new editions, or substantial revisions of previous award-winning entries may be submitted for consideration each year. Each entry MUST include:
An Entry Form
Please be certain the material or activity fits the category and criteria established. It should be noted that there is some overlap between categories.
Specific use and description of how the promotional item or activity was advertised and promoted is critical.This is central to the award. Answer the questions listed on the entry form in full detail. Use as many pages as necessary.
Submit along with your entry form all supporting documentation, such as testimonials, photographs, surveys, statistics, other awards of recognition, newspaper clippings, etc. - Entry Form Must Be Signed
Submissions will not be returned. Entries will remain the property of the Association. By submitting an entry, applicants grant permission to the American Association of Law Libraries full rights to publish, reproduce, and publicize entries in any paper or electronic publishing format. Entries may be scanned, described, displayed, linked, or reproduced on AALLNET, the Association's website, or published in any other Association publications. No monetary compensation will be received by applicants from any Association use of their entries.
- Four Copies of the Entry
Submit four individual copies of the entry, e.g., brochure, newsletter, handbook, bookmark, PR tool kit, or map. In the case of a campaign or home page, submit four hard copies of all supporting documentation: a campaign notebook or a printout of at least the main page and introductory material of a home page.
Entry Deadline
Must be postmarked by February 1, 2010.
Award Process
The AALL Public Relations Committee screens all the entries received and selects one or more recipients for each of the five categories: Best Brochure, Best Newsletter, Best Campaign, Best PR Tool Kit, and Best Use of Technology.
Award Presentation
The awards will be presented during the AALL Annual Meeting. Winners will be honored with a plaque issued by the American Association of Law Libraries recognizing their outstanding achievements.
All winning entries will be displayed at the Annual Meeting in the Exhibit Hall, providing a forum for showcasing your expertise and professional accomplishments with peers.
The winning entries may be featured in AALLSpectrum, the Association's magazine, and on AALLNET, the Association's website.
Judging Criteria
Judges will assign points using the following:
- Quality of the material/activity
- Creativity in its execution and promotion
- Usefulness to target audience
- Overall rating
The success of a project depends not on the magnitude of the activity or item, but rather on the marketing and utilization of the promotional materials.
The AALL Awards Committee and the AALL Public Relations Committee reserve the right to issue multiple awards, or issue no award in a category if a worthy candidate is not identified during the awards process. No more than five awards will be made in any year.
Entries must be postmarked by February 1, 2010
Send completed entries to:
Hannah Phelps
Membership Services Coordinator
American Association of Law Libraries
105 W. Adams Street, Ste 3300
Chicago , IL 60603
Phone (312) 939-4764
Fax (312) 431-1097
hphelps@aall.org
All entries will be forwarded directly to the Public Relations Committee for evaluation.
Download Excellence in Marketing Award Entry Form
Previous Winners:
2009 Recipients
- Best Brochure
University of Minnesota, The University of Minnesota Law Library: Commitment to Excellence
- Best Campaign
Law Library Association of Wisconsin (LLAW), 2009 LLAW Marketing Calendar
- Best Public Relations Toolkit
Sacramento County Public Law Library, Public Relations Kit
- Best Use of Technology
Arizona State University, Ross Blakely Law Library, The Sandra Day O'Connor College of Law Faculty Scholarship Repository
2008 Recipients
- Best Brochure
Law Library of Congress (Washington D.C.)
Law Library of Congress Institutional Brochure
- Best Campaign
Rhode Island State Law Library (Providence, RI)
Justice Rules in Rhode Island-An Educational Collaborative
- Best Newsletter
Jacob Burns Law Library (Washington D.C.)
Legal Miscellanea: A Newsletter for the Friends of the Jacob Burns Law Library
- Best Public Relations Toolkit
Wahab Public Law Library (Virginia Beach, VA)
Welcome to Wahab!
- Best Use of Technology
King & Spalding (Houston, TX)
Articles & Alerts Monitor of Peer Law Firms
2007 Recipients
- Best Brochure
New England Law Library Consortium (Keene, NH)
NELLCO Brochure
- Best Campaign
Riverside County Law Library (Riverside, CA)
The ABCs of Public Education Forums
- Best Newsletter
Law Librarians’ Society of Washington, D.C. (LLSDC)
Law Library Lights
- Best Public Relations Toolkit
University of Georgia School of Law Library (Athens, GA)
Orientation Break with Library Goodie Bag
- Best Use of Technology
Northern Kentucky University Chase College of Law Library
(Highland Heights, KY)
A Law Library Primer—Law School 1L Orientation Fall 2006
2006 Recipients
- Best Brochure
Tarlton Law Library (Austin, TX)
Tarlton Law Library: Public Services Series
- Best Campaign
Sacramento County Public Law Library (Sacramento, CA)
A Creative Merger: Lawyers and Artists
- Best Newsletter
Riverside County Law Library (Riverside, CA)
Just What you Need...Another Newsletter
- Best Use of Technology
beSpacific.com (Silver Spring, MD)
www.bespacific.com
2005 Recipients
- Best Brochure
Thomas M. Cooley Law School Libraries, Lansing, Grand Rapids, and Rochester, MI
Thomas M. Cooley Law Libraries’ Brochure
- Best Campaign
University of Minnesota Law Library, Minneapolis, MN
The ""March to a Million" Campaign: The University of Minnesota Law Library’s Millionth Volume, A Symposium and a Celebration, October 22, 2004
- Best Newsletter
Association of Law Libraries of Upstate New York (ALLUNY)
ALLUNY Newsletter, July 2004, vol. 29, no. 2
- Best Public Relations Toolkit
Nova Southeastern University Law Library and Technology Center, Ft. Lauderdale, FL
Centuries of Commerce
- Best Use of Technology
Cleveland-Marshall College of Law Library, Cleveland State University, Cleveland, OH
Cleveland-Marshall College of Law Library Half Million Celebration Multimedia Presentation
2004 Recipients
- Best Brochure
Greenbaum Doll & McDonald, Lexington, KY
Greenebaum Library and Research Service Brochure
- Best Campaign
Law Librarians Association of Wisconsin Inc., Milwaukee, WI
LLAW Publication Report
- Best Newsletter
Dorsey & Whitney LLP, Minneapolis, MI
Iraq Practice Daily Newsletter
- Best Public Relations Toolkit
Sacramento County(CA) Public Law Library, Sacramento, CA
Sacramento County Public Law Library 2003 PR Toolkit
- Best Use of Technology
Carroll Burdick & McDonough Library, San Francisco, CA
Client Development Request Form
2003 Recipients
- Best Brochure
Travis County Law Library, Austin, TX
Name Change Brochure
- Best Campaign
University of San Diego Legal Research Center, San Diego, CA
Celebrating Books
- Best Newsletter
Law Library of Louisiana, New Orleans, LA: De Novo
The Newsletter of the Law Library of Louisiana
- Best Public Relations Toolkit
Cornell University Law Library, Ithaca, NY
Cornell Law Library 2002 PR Toolkit
- Best Use of Technology (tie)
SUNY Buffalo, State University of New York Law Library, Buffalo, NY
UB Law Library Entry Display
Best Use of Technology (tie)
Seattle University Law Library, Seattle, WA
Seattle University Law Library Virtual Tour
2002 Recipients
- Best Brochure
Law Library Of Morgan Lewis & Bockius, Llp
New York, New York
The Library: Professional Assistance
- Best Campaign
Law Library Of Faegre & Benson Llp
Minneapolis, Minnesota
Fido: Faegre Interactive Documents Online; Fido Marketing Campaign 2001
- Best Newsletter
Orange County Public Law Library
Santa Ana, California
Transcript: Newsletter Of The Orange County Public Law Library
- Best Public Relations Toolkit
H. Douglas Barclay Law Library, Syracuse University
Syracuse, New York
The Barclay Law Library: Survival Tactics For Your First Semester And Beyond
- Best Use Of Technology
Vermont Law School Library
South Royalton, Vermont
The Legal Research Project
2001 Recipients
- Best Brochure
Jenkins Law Library, Philadelphia, PA
Image Brochure
- Best Newsletter
Abigail F. Ellsworth, Washington, D.C.
Wilkes Artis Library Information Connection
- Best Campaign
Justice Libraries, U.S. Department of Justice, Washington, D.C.
Taking the First Steps
- Best Public Relations Toolkit
Justice Libraries, U.S. Department of Justice, Washington, D.C.
- Best Use of Technology
Law Librarians Association of Wisconsin
LLAW Internet Legal Research CLE Seminar & Wisconsin Resources on the Internet Teleseminar
2000 Recipients:
- Best Brochure
Marshall-Wythe Law Library, College of William & Mary
New Student Brochure
- Best Use of Technology
New England Law Library Consortium (NELLCO)
NELLCO Resource Sharing Database
- Best Public Relations Toolkit
Social Law Library, Boston, Mass.
- Best Campaign
Marshall-Wythe Law Library, College of William & Mary
My Law Library
- Best Newsletter
Social Law Library, Boston, Mass.
Social Law @ Large
1999 Recipients:
- Best Brochure
Robert Crown Law Library, Stanford law School
Stanford's Web Cards
- Best Use of Technology
New England Law Library Consortium (NELLCO)
Bernard W. Piccione, Jr., Webpage Designer
Webpage
- Best Public Relations Toolkit
Underwood Law Library
Southern Methodist University
Law School Technology Guide
- Best Campaign
Jackson County Law Library
Share Good Books
- Best Newsletter
Wilmer, Cutler and Pickering Library
and Information Services Department
Cyberlinks
1998 Recipients:
- Best Brochure:
Law Library Of Montgomery County, Pennsylvania
Arthur S. Zanan, Director
Legal Information For The Public - A Guide To Services
- Best Use Of Technology:
Elizabeth D. Kenney & Kenneth J.Withers
Association Of Boston Law Libraries' Web Site
- Best Public Relations Toolkit
Boston College Law Library
Law Library Services & Computing Information for Law School Faculty
- Best Campaign
Chicago Association Of Law Libraries
50th Anniversary, Chicago Association of Law Libraries
- Best Newsletter
US Court Of Appeals 5th Circuit Library System
Biblionotes #5 (1997) and the accompanying
Guide to Library Services
Edited by Michael R. Smith, Deputy Circuit Librarian
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