WEBINAR: Competitive Intelligence: Working Side by Side with Marketing Group/Sponsor: American Association of Law Libraries Date: Wednesday, July 15, 2009
Time: 12:00 PM to 1:00 PM - Eastern Time (U.S. and Canada) Location: Virtual Event - Sponsor Type: Other
Posted By: Vanessa Castillo The economic downturn has made business and competitive intelligence more important than ever for law firms. The Library and Marketing departments need to work side-by-side to achieve both the short and long-term strategic goals of the firm. Join us as a panel of competitive intelligence experts present case studies and explain how to work collaboratively in managing the expectations of all parties involved in intelligence collection and application.
In this webinar, you will learn:
- How the library/research, CI and marketing interrelate in law firm strategic initiatives, and how to help make the relationship successful
- How the library, marketing, and KM can work together to support practice group initiatives in the recession for business development and client retention
- How library/research as well as marketing/business development collaborate to provide the firm with the tools to grow its business in this challenging market
Speakers:
Laura Walters
Foster Pepper PLLC
Laura is a Director of Practice Group Management at Foster Pepper PLLC in Seattle, WA. Laura has spent more than 15 years specializing in change management, business development, and competitive intelligence for both law firms and corporations.
Emily Cunningham-Rushing
Haynes and Boone, LLP
Emily is a Competitive Intelligence Specialist at Haynes and Boone, LLP. Emily has both a JD/MLIS and is working directly with the Marketing department at Haynes & Boone.
Mark Gediman
Best Best & Krieger LLP
Mark is Director of Information Services at Best Best & Krieger LLP in Riverside, CA.
Mark has been in the forefront of Competitive Intelligence within the law firm environment for many years and was one of the founding members of the PLL-CIC caucus on Competitive Intelligence.
Moderator:
Greg Lambert
Information Resource and Records Manager at King & Spalding
Format: WebEx and teleconference dial-in
Cost: $45 for members and $60 for non-members
Registration is now open! Please use the following link to register:
Space is limited - please register early. Registration must be complete by July 9 at 5:00pm (CST) in order to participate in the webinar.
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