your web site title http://your.web.site.url your web site description us-en managing.editor@domain.name 1st item title 1st item description (summary) http://1st.item.absolute.url 2nd item title 2nd item description (summary) http://2nd.item.absolute.url nn (up to 15 items!) item title nn item description (summary) http://nn.item.absolute.url