Spectrum PR Column
November 2000
@ your library
by Cheryl Gritton
AALL Spectrum, Volume 5 No. 3 November 2000.
The Public Relations Committee
has agreed to publicize the American Library Association's "@ your library"
advertising campaign within AALL. This five-year campaign, sponsored by ALA,
will "challenge our diverse and multifaceted profession to come together
and speak with a unified voice to increase the value of libraries in our nation."
To encourage the use of the brand and to make it specific to our libraries,
the PR Committee is sponsoring a contest for the most creative uses of the brand.
Each month, the entries will be listed in AALL Spectrum. From all the entries,
a winner will be chosen and prominently displayed at the Annual Meeting in Minneapolis.
As the entries are listed in AALL Spectrum, use those you like best to advertise
your library. Add them to memos, letterheads, book marks, sticky pads, posters,
newsletters, or your Web site. To get you started thinking creatively, here
are some suggestions from ALA, and some for our target audience- our users.
o Try surfing @ your library o The Ultimate Search Engine is @ your library
(with a librarian's picture) o Untangle the Web @ your library o Reach your
decision @ your law library o Find the precedent @ your law library Your entries
can include graphics, pictures, anything to enhance the brand. Be creative and
enter as many ideas as you want. Send your entries by e-mail, mail, fax or phone
to: Cheryl Gritton, U.S. Court Library, 110 E. Court Ave, Ste 358, Des Moines,
IA 50309; ceg@iasb. uscourts.gov; 515/284-6228; fax: 515/284-6296.
Last Updated: January 28, 2003
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