Spectrum PR Column 2006 - 2004

December 2006
Money Isn't Everything: How to promote your library for under $50
by Bret N. Christensen

November 2006
Return of the Day in the Life Photo Contest: The Public Relations Committee challenges every law library to get involved in the 2007 contest
by Phill W. Johnson

September 2006
Winning is Contagious: Excellence in Marketing Award winners offer inspiration for public relations efforts
by Phill W. Johnson

July 2006
Use History and Holidays to Market Your Library: Draw people into your library with celebrations and displays
by Julie Jones

June 2006
Law Firm Marketing Debacles: Learning the hard way where and how to target our messages
by Elizabeth LeDoux

May 2006
Use Best Practices to Promote Your Library:Four basic principles to ensure PR success
by Adeen Postar

April 2006
Go Fish! Seattle's Pike Place Fish Market offers inspiration for exceptional customer service
by Linda C. Brown

March 2006
Ask the Experts: PR professionals forecast trends in public relations
by Bridget MacMillan

February 2006
Even Law Libraries Need a Brand
How to identify your library's brand and use it to its full potential
by Susan Fowler

December 2005
It’s a Wrap!: “Day in the Life” photo contest a rousing success by Phill Johnson

November 2005
A Little Imitation Can Go a Long Way: Learn PR tips from a few AALL Excellence in Marketing Award winners by Bridgett MacMillan

Sept-Oct 2005
On a Mission to Market: Law Librarians Can Find Help with Books, Periodicals and the Web by Mark D. Engsberg

July 2005
The Financial Responsibility of Today's Law Firm Librarian: Accountability for your firm's dollars has become a public relations tool by Stephanie Ball

June 2005
Finding Inspiration in the Oddest Places: Awareness of your surroundings can lead to innovative PR ideas by Bridgett MacMillan

May 2005
Desperate Times Call for Practical Measures - Tap into the one billion Web users with more PR online by Phill W. Johnson

April 2005
Lessons from the Ice Cream Parlor - Four goals to improve customer service and individual attitudes by Linda C. Brown and Benjamin Layne

March 2005
Ready, Aim, Click - Let's make history with "A Day in the Life of the Law Library Community" by Sue Burch

February 2005
Innovative Ideas for Library Fundraising by David Zopfi-Jordan

December 2004
A Day in the Life of the Law Library Community by Holly M. Riccio

November 2004
Have Librarian, Will Travel by Charlotte Graesser Henderson

September/October 2004
It's Hip to Be Seen by Sue Burch

July 2004
Anniversary Celebrations by Sally Holterhoff

June 2004
It Takes More than a Super Hero Librarian Action Figure to Market the Law Library by David Zopfi-Jordan

May 2004
Image and the Librarian by Holly M. Riccio

April 2004
The Simple Elegance of Shameless Self-Promotion by Erika V. Wayne

March 2004
Toot Your Horn by Stephanie Burke

February 2004
Talking the Talk by Mark Engsberg