Spectrum PR Column

December 2007
Lights, Camera, Action! A Day in the LIfe 2008
Open Casting Call! There is a role for you
by Julie Nolan

November 2007
Selling Law Librarianship
Build a set of sales skills to become more effective in today's business conditions.
by Kristine L. Collins

October 2007
Best in Show
AALL's Excellence in Marketing Awards showcase law librarians' creativity in promoting their libraries and services
by Julie Jones

June 2007
Catching Flies with Honey
Combining conflict with public relations
by Julie Jones

May 2007
Persistence Marketing
Your key to long-term survival is a long-run outlook
by Amy Hale-Janeke

April 2007
All Press is Good Press
Promote the profession by writing articles for your local bar
by Ann Walsh Long

March 2007
Lessons from the Campaign Trail
Seven ways to improve the messages you send to your constituents (your patrons)
by Susan G. Fowler

February 2007
Marketing Inspiration
How to move the law library to the center of your organization's culture
by Elizabeth LeDoux