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Public Relations Committee Reports
Statement on the Value Added to Organizations by Law Librarians
TYPE: Process Committee
PURPOSE: The Public Relations Committee serves to promote members, member institutions and the profession to AALL members, employers, the general library profession, the legal community and the community at large.
CHARGE: The Committee shall:
- Develop materials that will inform those within and outside the profession regarding the value of law librarians
- Selects one (1) or more recipients every year for the annual Excellence in Marketing Award, or no recipient if it deems none of the nominees sufficiently qualified, and will submit the winning recipient's name(s) to the Awards Committee. The Awards Committee will oversee the grant of the annual AALL Excellence in Marketing (EIM) Awards to the recipient selected by the Public Relations Committee.
- Administer the annual Day in the Life Photo contest, working with AALL staff to promote the contest and with AALL members to select winners in each category.
- Submit a column on a public relations topic for each issue of AALL Spectrum
TIME COMMITMENT: The Committee contributes 1-2 articles to AALL Spectrum each year and holds 2-4 conference calls per year. Each member must serve on one of two subcommittees, Marketing or the Day in the Life Photo Contest. These subcommittees usually do their work between February and April. Additional work includes collecting and organizing best practices from Member librarians about successful PR campaigns and distributing them in ways useful to AALL. Note: Time commitments are estimates from past assignments and can change with new projects or requests for assistance from the Executive Board.
TENURE: Membership on the Committee shall normally be for two (2) years, except that the Vice Chair and Chair will each serve three (3) years. The returning member selected as Vice Chair at the end of the first year shall serve in that capacity in the second year, and become Chair in the third.
SIZE: The Committee shall consist of a Chair, Vice Chair, seven (7) members, and a non-voting Executive Board liaison.
STRATEGIC DIRECTIONS COMPLIANCE:
Goal I: Leadership
Goal II: Education
Goal III: Advocacy
RELATIONSHIP TO OTHER COMMITTEES/STRUCTURES: The Committee works collaboratively with the following AALL Committees and entities: