Branding and Identity

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Branding Guidelines | Logos and Wordmarks


Branding Guidelines

Identity Guidelines and Branding

Most colleges and universities have policies and guidelines for branding and identity. While law schools and law libraries generally do not have their own separate guidelines, they do work within their larger institution’s guidelines as a whole. If your college or university has brand guidelines, you should consult those before making any decisions for your own marketing efforts.

Below are links to the identity and/or brand guidelines from several universities around the country. These guidelines deal with a wide variety of subjects ranging from approved color schemes to email signatures.

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Logos and Wordmarks

Librarian Design Share

librariandesignshare.org is a website that includes ideas for library web design, flyers, logos, and more.

 

Logos and Wordmarks

The files linked below include both library logos and wordmarks. A wordmark is a a text-only typographic treatment of an institution’s name for purposes of identification and branding.

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