Branding and Identity

Identity Guidelines and Branding

Most colleges and universities have policies and guidelines for branding and identity. While law schools and law libraries generally do not have their own separate guidelines, they do work within their larger institution’s guidelines as a whole. If your college or university has brand guidelines, you should consult those before making any decisions for your own marketing efforts.

Below are links to the identity and/or brand guidelines from several universities around the country. These guidelines deal with a wide variety of subjects ranging from approved color schemes to email signatures.

• Boston University
• Ohio University
• Oregon State University
• Texas A&M University
• University of Michigan
• University of Texas
• University of Washington

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Librarian Design Share

Logos and Wordmarks

The files linked below include both library logos and wordmarks. A wordmark is a a text-only typographic treatment of an institution’s name for purposes of identification and branding.

• Georgetown Law Library (PDF)
• Georgia State University College of Law Library (PDF)
• Kathrine R. Everett Law Library, University of North Carolina at Chapel Hill (PDF)
• Tarlton Law Library (PDF)
• University of Michigan Law Library (PDF)
• University of Minnesota Law Library (PDF)

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