Marketing/Outreach Plans

Example Marketing and Outreach Plans

• Georgia State University Marketing Plan (PDF)
• OCU Law Library Marketing Plan (PDF)
• Sample Outreach Plan (PDF) – submitted by Amanda Runyon

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Creating SMART Goals

Linked below are several resources that can help libraries create S.M.A.R.T. goals to use in developing marketing and outreach plans.

• What Would You Do if You Knew You Couldn’t Fail? Creating S.M.A.R.T. Goals (PDF) – from Paul J. Meyer’s “Attitude is Everything.” Downloaded from the University of Kansas’ Office of Multicultural Affairs.
• SMART Target Setting Workbook (PDF)
• Stanford SMART Goals Worksheet (PDF)
• Writing S.M.A.R.T. Goals (PDF) – from University of Virginia Human Resources

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