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Academic Law Libraries Special Interest Section

Marketing Tools and Examples

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Annual Reports | Brochures | Exhibits and Displays | Library Guides | Newsletters | Posters, Flyers and Banners | Promotional Items | QR Codes

Annual Reports

Annual Report Examples

Most of the annual reports listed below are in PDF format which can be viewed or downloaded by clicking the link. If an annual report is in a format other than PDF, it is noted.


Resources for Compiling Annual Reports

Below you will find links to resources that may be useful when compiling your library’s annual report.

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Examples of Brochures

Linked below are examples of many types of library brochures.

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Exhibits and Displays

Examples of Exhibits and Displays

The following list was compiled by T.J. Striepe, Faculty Services Librarian at the University of Georgia Alexander Campbell King Law Library. A PDF version of the entire list may be downloaded here.

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Examples of Law Library Newsletters

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Posters, Flyers and Banners

Librarian Design Share is a website that includes ideas for library web design, flyers, logos, and more.


University of Michigan Law Library Poster Campaign

In 2010-11, the University of Michigan Law Library began a PR campaign featuring 12 stylized posters of library users and librarians. The posters highlighted the librarians and library services, and were part of a larger PR kit. This PR campaign won the AALL Excellence in Marketing Awards for “Best PR Tool Kit” in 2011. Below are links to several items about the poster campaign. Please note that all posters are copyright protected.


Examples of Library Signs and Posters

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Promotional Items

Examples of Promotional Items

  • Georgia State University, Promotional Materials Packet (bookmarks, mug and cup, koozies) (PDF)
  • Bookmarks – Alexander King Law Library, University of Georgia School of Law (PDF)
  • Coasters – Alexander King Law Library, University of Georgia School of Law (PDF)
  • Bookmark – Dorraine Zief Law Library, University of San Francisco School of Law (PDF)

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QR Codes

Examples of QR Codes

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