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Marketing Toolkit for Academic Law Libraries (2004)

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See also, Academic Law Library Marketing & Outreach Toolkit (prepared by the Task Force on Library Marketing & Outreach, 2013).



Marketing Toolkit Task Force:



Barbara Bintliff, Chair
Carol Bredemeyer Kristin Cheney Virginia Kelsh
Dwight King Ruth Levor Susan Lewis-Somers
Leonette Williams Michelle Wu  
Sally Wise, liaison


 

Table of Contents:


  • Introduction

  • Library Marketing into the 21st Century: A Selected Annotated Bibliography

  • The Law Library Mission Statement

  • The Law Library Mission Statement: Selective Bibliography

  • Annual Reports in Academic Law Libraries

  • The Use of Annual Reports in Law Libraries: An Annotated Bibliography

  • Using Statistics to Market Academic Law Libraries

  • Statistics for Marketing: A Selective Annotated Bibliography

  • User Surveys: Libraries Ask, β€œHey, How am I doing?”

  • Surveys: A Bibliography

  • The Unique Role of the Academic Law Library

  • The Unique Role of Academic Law Libraries in Legal Education: A Selected Annotated Bibliography

  • Why Print and Electronic Resources are Essential to the Academic Law Library

  • Do We Still Need Books? How Important Is Technology? A Selective Bibliography

  • Why We Need Academic Law Librarians: Adding Value to the Law School

  • Why We Need Trained Law Librarians: A Selective Annotated Bibliography

  • Frequently Asked Questions Regarding Law Libraries

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