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all > storage > marketingtoolkit2004
Library Marketing into the 21st Century: A Selected Annotated Bibliography pdf5/10/2013 12:04:06 PM
all > storage > committees > students > Web Pages
Marketing Your Library Services to Law Students - Responses pdf2/13/2013 3:52:07 PM
all > storage > marketingtoolkit2004
Statistics for Marketing: A Selective Annotated Bibliography pdf5/10/2013 12:04:17 PM
all > storage > committees
Task Force on Library Marketing & Outreach Materials html4/8/2013 2:27:48 PM
Publications > spectrum > Archives > Vol 16 > No 9
Public Relations: Marketing Through the Ordinary . . . and the Extraordinary pdf6/27/2012 12:04:24 PMHow to create a buzz about your library
By Valerie R. Aggerbeck
213 KB
Publications > products > Law Librarians Making Information Work
Guide #7, The Library as a Business Development, Competitive Intelligence and Client Relations Asset for Law Firms pdf4/5/2012 10:13:15 AMA law firm's competitive edge is directly related to its professional talent—including the law libertarian, who is an expert at locating, evaluating, and organizing information. This guide will help firm management see how law librarians can help their firms to: identify potential practice areas and clients, understand market and industry trends, win new client business, and most importantly maximize the firm's investment in marketing. Effective marketing, as well as client resources, are essential for modern law firm profitability.
Publications > products > Law Librarians Making Information Work
Guide #2, New Roles for Law Libraries (2011) pdf4/5/2012 10:00:33 AMThis guide will focus on how librarians are expanding their roles with Wikis, Records Management, Legal Lean Sigma, Marketing and Competitive Intelligence, and Knowledge Management offering more value to their law firms with significant impact. Wikis are an excellent way to organize information in a dynamic, paperless environment. Records management is not new, but is becoming more integrated with the flow of information management. Legal Lean Sigma is becoming a standard that some law firms are following in achieving best practices. Marketing and CI are not new, but have more ownership and familiarity with private law librarians.
education > programs and workshops > workshops and conell
W-4: Advocate Your Value: Practical Marketing for Busy Librarians 6/11/2013 4:16:24 PMSaturday, July 13, 9:00 a.m. - 4:30 p.m. (8:30 a.m. check-in)
Publications > spectrum > Archives > Vol 16 > No 1
Public Relations: Promoting Excellence pdf9/26/2011 5:01:21 PMAnnouncing the 2011 Excellence in Marketing Award winners
By Maureen Halliden Anderson
Publications > spectrum > Archives > Vol 15 > No 8
Taking the Mystery out of Marketing pdf6/6/2011 5:20:35 PMMarking, luring, and captivating the Customer
By Tawnya Plumb

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