ARCHIVED: Zemke Reveals How to Bridge the Generation Gap in Today's Workplace

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March 14, 2002

Ron Zemke, a consultant on organizational effectiveness and productivity, will explore how employees of different generations can overcome their differences and work together July 22 at Plenary Session II during the 2002 AALL Annual Meeting in Orlando, Fla.

Titled "Generations at Work," the session will delve into how generational differences can work for, not against, organizations. More people of diverse ages and backgrounds are working side by side than ever before. Understanding those generational differences is key for an organization to create harmony, mutual respect and joint effort, instead of suspicion, mistrust, isolation and turnover, according to Zemke.

During the session, participants will learn about the critical differences among the four generations in today's workplace. Zemke will help participants identify the five landmines of ignoring generational differences and the key motivators for each generation. The session will also examine the dos and don'ts of training, coaching, motivating and rewarding each generation.

Zemke is president of Performance Research Associates, Inc., a consulting firm founded in 1972 to conduct organizational effectiveness and productivity improvement studies for business and industry. In addition to his consulting work, Zemke is an award-winning business writer. As senior editor of Minneapolis-based TRAINING magazine and syndicated columnist for the American City Business Journals, he has covered the emergence of the nation's growing service sector and other major issues in American business and management. He has written several books, including Generations @ Work: Managing the Clash of Veterans, Boomers, Xers and Nexters in Today's Workplace (named one of the best business books of 2000 by Soundview Executive Book Summaries and nominated for the Society of Human Resource Management book of the year); E-Service: 24 Ways to Keep Your Customers, When the Competition is Just a Click Away; and The Knock Your Socks Off Service Series (seven-book series).

For more information about Plenary Session II, please visit