Approved July 2021, Board Meeting, Minutes: Tab 13
This policy is to clarify the permissible uses, and restrictions on uses, of the American Association of Law Libraries’ (AALL) name, logo, and trademarks.
Name: The term “name” means the formal name of the Association, “American Association of Law Libraries,” and any variation thereof intended to identify the Association; the initials of the Association, however presented; and any symbol or graphic representation intended to convey the name of or to represent the Association.
Logos: The logos of the American Association of Law Libraries are AALL’s trademarks and may only be used by those who have received prior written permission from AALL for a specific use.
CRITERIA FOR APPROPRIATE USE
When considering where to use or authorize the use of the Association’s name, the following criteria shall apply:
- The use should aid the Association in achieving its mission to promote and enhance the value of law libraries to the public, the legal community, and the world; to foster the profession of law librarianship, and to provide leadership in the field of legal information and information policy.
- The use should contribute directly to the goals and objectives stated in AALL’s current Strategic Plan.
- The use should benefit the Association in the form of finances, expertise, experience, public relations, or in other ways; and the benefits of use should justify any costs to the Association.
CONTROL OF THE USE BY OR WITH ANOTHER PARTY
When the Association enters into a relationship with another party that may involve the use of its name, the AALL Executive Board or its authorized delegate(s) must specify in a written agreement with the other party the terms and conditions under which the Association’s name may be used. Such written agreement should specify that appropriate reports and evaluations regarding such name use must be made periodically to AALL. The Association should confirm that the character, purpose, and activities of the proposed partner(s) are reputable and substantively related to the mission and goals of the Association, and that the specific activities from the relationship reflect common purposes and meet common needs of the partners. The Executive Board should also assess and take into account the legal and financial risks in agreeing to the requested use. The Executive Board may deny the request at its sole discretion.