AALL eBriefing / AALL Rebranding Initiative: Creating Our Future

AALL Rebranding Initiative: Creating Our Future


Over the past several months, the AALL Rebranding Initiative has been moving forward using the results of the May member survey to inform the process. So, thank you to all of you who completed the survey and shared your thoughts. I have also participated in several rebranding sessions, and I have learned to think about the true purpose of such a project. “Rebranding” is not about changing our name; instead, it is about thinking of the Association from the point of view of others, not ourselves, and considering the question of what we want our reputation to be.

I hope you will join in and start thinking about how we can create the future of our reputation. Some of our special interest sections have decided to change their names. Should the Association do the same? Perhaps; but first, let’s think about what our reputation is, what we want it to be, and how we can best position ourselves for the future.

FAQs and a project update are available to keep you up-to-date on the progress of this project. I hope you will read them and think about the project in terms of what we want others to think of us. Your questions and comments are welcome.


Keith Ann Stiverson
AALL President


AALL Rebranding Initiative Update