AALL eBriefing / AALL Requests Your Participation

Help Shape the Future of AALL

Recently, AALL launched a comprehensive, Association-wide branding initiative with Mission Minded, a communications and branding development firm. With a focus on AALL’s vision and core purpose, the goal of this project is to better communicate the value proposition of both AALL and its members.

Through research, stakeholder interviews, and surveys, Mission Minded will work to create a compelling and effective communications plan that clearly articulates the role of law librarians in the legal profession and the communities they serve.

The first phase, research and stakeholder interviews, has been completed. The information from the first phase has been used to develop an AALL Member Survey that we will be asking all members to complete.

The survey will be sent to all AALL members on Monday, May 18.

The survey does not solicit opinions on specific AALL programs, events, or products. Rather, it will investigate what common denominators unite AALL members and will explore how members feel about AALL and the profession. The survey results will be combined with insights from discovery to date, results from past member surveys, and other external research.

The survey will close on Wednesday, May 27, so do not delay in your response. We hope to get all members to participate in this important project. Responses will remain confidential and will be reported only in the aggregate. If you have any questions, or if you do not receive the survey on Monday, please contact Membership Services Coordinator Hannah Phelps Proctor.