AALL Vision and Core Purpose
This year, the AALL Executive Board has been focusing its time on conducting a review of the Association’s programs. The purpose of this review is to best align our resources with initiatives–both present and planned–to provide the greatest value to our members and to the Association.
With a focus on both AALL’s vision and core purpose, the Executive Board has taken the following actions:
- Over the next 18 months, AALL will conduct a comprehensive, Association-wide branding initiative. Mission Minded, a marketing communication firm, which specializes in nonprofits, has been selected to lead this project. The project will be conducted in two phases: brand strategy development; and creative development and implementation. The first phase will focus on research and include a survey of all members and key stakeholders. The second phase will dig further into our brand with a comprehensive communications audit. This exciting initiative will result in a reinvigorated brand with a new visual identity, unified messaging, and a refreshed website. Most importantly, it will allow AALL to effectively create compelling and effective communications to clearly articulate the role of law librarians in the legal profession and in the communities they serve.
- AALL’s monthly education webinars are now being offered at no charge to members, a substantial member value and benefit. This was made possible through a partnership with Wolters Kluwer, which has agreed to sponsor the monthly webinars. This initiative provides members a forum to participate in monthly education programs with their colleagues. In addition, the content will be archived on AALLNET for members to access at any time. This new benefitincreases professional education opportunities for all members, an important goal of AALL.
- The AALL Membership Directory, available on AALLNET, now has improved search capabilities. Members can search for up-to-date information by last name, city, state, position, title, minority status, employer name, or area of responsibility. With the enhanced functionality available on AALLNET, the print version of the directory will no longer be produced.
- AALL Spectrum will soon undergo an “extreme makeover.” The redesigned magazine will be published bi-monthly (six times per year), will have an increased page count, and will be available in print, digital, and PDF formats. An editorial board will be appointed, with the goal of developingstrategic content that reflects the emerging trends and practices occurring in the profession. The editorial board will solicit, review, select, and curate content most relevant to the professional needs of AALL members. Look for a call for volunteers for the board in early spring.
- A review of AALL’s continuing education program and framework is currently underway. An Education Program Review Special Committee, chaired by Ron Wheeler, will begin its work this spring. The goal of the special committee is to develop a framework for AALL’s continuing education program focused on advancing member education and professional development needs throughout their careers. The other members of the special committee are Marcia Burris, Emily Florio, Greg Lambert, and Gail Warren.
- The AALL Price Index for Legal Publications will no longer be produced. The last edition will be published online in late spring. With the significant changes taking place in how library resources are distributed and priced, the Index no longer provides the same value to members. The resources used to create it will now be utilized in other ways in support of our members.
- The Representatives program has been restructured, allowing us to focus on more cost-effective ways to connect with other legal and library-related organizations. The program, which was created in July 2007, has served us well in the past but has become very costly at more than $50,000 a year. AALL now liaises with these organizations through joint collaborations, such as the recent C-Level Summits, shared publications, collaborative programming, and exhibit floor presence at their meetings. We also work with them regularly on public policy issues affecting both the legal and library communities.
Holly M. Riccio