AALL eBriefing / Executive Board Name Recommendation

Executive Board Name Recommendation

In my August eBriefing about the AALL Rebranding Initiative, I remarked that “rebranding” is about more than a new name; it is about shaping our reputation and our future. More importantly, I asked you to think about what our reputation is, what we want it to be, and how we can best position ourselves for success.

We started the rebranding initiative last March, and it has been an enlightening journey. As part of that journey, we considered a name change to see if a new name could better communicate the varied roles our members play in the field of legal information. After much discussion, thought, and careful consideration, at its November 7 meeting, the Executive Board voted unanimously to recommend to the membership a new name, “Association for Legal Information.”

The Board is convinced that a name change is a necessary and healthy conversation for all of us to have as we position our Association for the future. Ultimately, it is up to all of you to decide, as we plan to put this forward for a vote on January 12.

Before the voting, we will hold virtual town hall meetings to elicit member feedback, encourage dialogue on a dedicated AALL My Communities discussion board, and continue to keep you informed via eBriefings, eNews, and information posted to www.aallnet.org/rebrandVoting will begin on January 12 and results will be announced on February 11. In the meantime, we have updated the FAQs on AALLNET in anticipation of questions you may have.

AALL Vision
AALL and its members will be the recognized authority in all aspects of legal information.

AALL Core Purpose
AALL will advance the profession and the professional growth of its members.


I would like to thank all of the members of the Brand Working Group, who have put so much time, energy, and thoughtfulness into this project: the AALL Executive Board, Council Chairs, and representatives of the Academic Law Libraries, Government Law Libraries, and Private Law Librarians and Information Professionals Special Interest Sections. Their participation has ensured that we considered all points of view.

As I have talked with members of the Brand Working Group about their journeys through this process, I have noted a few things that we all have in common: our feelings about the name change have shifted dramatically over the course of the project, we are passionate about our jobs and shaping our future, and, most importantly, we are dedicated to our colleagues and our friends who are the heart of this organization and the field of legal information.

I wish that all of you could have been in the room on Saturday, November 7, where the excitement was palpable. The trepidation about change, which we all have, was surpassed by the belief that we are helping to create new opportunities for the future of the Association. I hope that as you reflect on our treasured history and look toward our unwritten future, you will embrace this as enthusiastically as the Brand Working Group and I have.

We want to hear from you. The AALL My Communities discussion board (“Association for Legal Information”) is active and I have asked the members of the Brand Working Group to kick-start the conversation. Also, we will be scheduling the dates for the Virtual Town Hall meetings soon, so please watch for the announcements. As is always the case, please feel free to contact me directly with your comments at kstivers@kentlaw.iit.edu, or we can arrange a phone call at your convenience.


Keith Ann Stiverson
AALL President