CONVERTING INSIGHTS INTO ACTION
Competitive intelligence (CI) is quickly becoming one of the must-have skill sets at many organizations. Be the person who defines, gathers, analyzes, and distributes intelligence about products, clients, and competitors at your organization. The 2021 Virtual Competitive Intelligence Foundations (CI) course, to take place November 9-10, 2021, is designed to prepare professionals to establish a CI function in their organization, and to create processes and learn effective analysis frameworks to maintain it.
Attendees will also learn practical tips and tricks for implementing and leveraging a competitive analysis competitor program within their organization for better marketing, account management, and other firm processes and strategic initiatives.Attendees will have the opportunity to network with other professionals, engage in live Q&A discussions, and receive CI templates to help get started in implementing a CI function in their own organization.
- Dates: November 9-10, 2021
- Members $349 / Nonmembers $549
- Registration Deadline: Friday, November 5, 2021
WHY INVEST IN COMPETITIVE INTELLIGENCE (CI)?
- CI is about anticipating surprises and forecasting for the future
- CI involves getting information on business rivals and markets for the purpose of developing actionable recommendations
- CI can deliver powerful client/customer insights
- CI practitioners use public—but not necessarily published—information
- CI is the synthesis, analysis, and presentation of these insights and findings
- Competitive Intelligence Applied to the Legal Marketplace
- Competitive Intelligence Concepts and Methodology
- Competitive Intelligence Analysis Process and Framework: Leveraging CI Information for Action
- Establishing, Organizing, and Implementing a Competitive Intelligence Function
- Integrating Competitive Intelligence into Strategic Practice and Goals
WHO SHOULD ATTEND?
Law librarians and legal information professionals in any library types seeking to learn how to build a competitive intelligence strategy at their organization; upon completion of the program, attendees will have concrete tools and steps for practicing and advocating for CI at their institutions.
Patricia Ellard, Director of Client Care Analytics & Service Design / Troutman Pepper
MEMBER COORDINATORS FROM AALL’S PRIVATE LAW LIBRARIANS & INFORMATION PROFESSIONALS SPECIAL INTEREST SECTION’S COMPETITIVE INTELLIGENCE GROUP:
Mark A. Gediman, Reference Librarian / Alston & Bird LLP
Caren Z. Luckie, Research Attorney / Jackson Walker LLP
Kevin Miles, Manager of Library Services / Norton Rose Fulbright
Julia E. Stahl, Research Services Manager / Akerman LLP
Liz Whittington, Senior Competitive & Strategic Intelligence Analyst / K&L Gates
AALL has compiled helpful articles about doing competitive intelligence (CI) work in different settings. The articles listed below were featured in AALL Spectrum and in the magazines rotating column “Practical Competitive Intelligence.”
- “Practical Competitive Intelligence: The Role of Ethics in Competitive Intelligence” / Mark Gediman (May/June 2021)
- “Practical Competitive Intelligence: Taking on CI in the Virtual World” / Kevin Miles (January/February 2021)
- “Practical Competitive Intelligence: Managing Expectations in the Age of Working from Home” / Mark Gediman (November/December 2020)
- “Practical Competitive Intelligence: Business Continuity CI Background Report” / Kevin Miles (July/August 2020)
- “Practical Competitive Intelligence: Special Purpose CI Reports” / Kevin Miles (March/April 2020)
- “Practical Competitive Intelligence: Standard & Non-Standard Competitive Intelligence Resources” / Kevin Miles (January/February 2020)
- “Practical Competitive Intelligence: Using Graphics in CI Reports” / Kevin Miles (May/June 2020)
- “Practical Competitive Intelligence: The Power of CI Checklists” / Kevin Miles (November/December 2019)
- “Practical Competitive Intelligence: Breaking Down the Basics” / Kevin Miles (September/October 2019)
- “Competitive Intelligence and Your Library: 10 Best Practices for Starting (or Growing) a CI Function for Small and Medium Firms” / Zena Applebaum (September/October 2016)