Superior Intelligence = Strategic Decision Making
October 18, 2019
Sidley Austin LLP
1 S Dearborn St, Chicago, IL 60603
Deadline to register: October 1, 2019
Be the person who defines, gathers, analyzes, and distributes intelligence about products, customers, and competitors at your organization. This program is designed to prepare professionals to establish and maintain a competitive intelligence function. Attendees will learn how to construct a competitive intelligence function, create processes and learn effective analysis frameworks to establish a competitive intelligence function in their organization. Attendees will also learn practical tips and tricks for implementing and leveraging a competitive analysis competitor program within the organization for better marketing, key account team management, and other firm strategic initiatives. Attendees will have an invaluable opportunity to network with other professionals and build long-term connections.
- Competitive Intelligence Concepts and Methodology
- Establishing and Organizing a Competitive Intelligence Function
- Leveraging Information for Action
- Competitive Intelligence Analysis Process and Frameworks
- Competitive Intelligence from the Legal Perspective
- Implementing a Competitive Analysis Intelligence Program
- Integrating Competitive Intelligence into Strategic Practice and Goals
WHO SHOULD ATTEND
Law librarians and legal information professionals seeking to learn how to build a competitive intelligence strategy at their organization (including firm, law schools, government, and other organizations)
Zena Applebaum is a competitive intelligence strategist, legal industry observer, and personal brand advocate. Having pioneered the discipline of law firm competitive intelligence nearly 20 years ago, Applebaum shares her passion for the legal and CI industries as a speaker, writer, and contributor to blogs including 3 Geeks and a Law Blog on topics ranging from competitive intelligence to change management, qualitative data analysis, and personal branding. In 2015, she was inducted as a Fellow of the Council of CI Fellows. Applebaum has been a sessional instructor at the University of Toronto iSchool, Rutgers University, and a guest lecturer at law schools across North America. She honed her CI skills as the director of competitive intelligence at Bennett Jones LLP for more than a decade prior to taking on her current role as national director, market insights and engagement at Thomson Reuters in Canada. In her role, she is responsible for client intelligence, market insights, and sales enablement.
The cost of attendance is $450 (early-bird rate through September 20) for members and $675 (early-bird rate through September 20) for nonmembers. The program will run from 9:00 a.m. to 4:30 p.m. on Friday. Participants are expected to arrive on time and stay for the duration of the session. Continental breakfast will be served at 8:30 a.m. Course materials, continental breakfast, break, and lunch are included. Registration is first come, first served, and limited to 40 people. Participants are responsible for covering transportation and housing. By attending the conference, you agree that AALL, its employees, contractors, and volunteers, may photograph, videotape or audiotape you during the conference and related activities. Your photo, video, audio, likeness, or image may be used by AALL for promotional or related purposes with no remuneration to you. Attendees are expected to follow the rules outlined in AALL’s Meetings and Events Code of Conduct.
AALL has negotiated a block of hotel rooms at the Hyatt Centric The Loop Chicago at a discounted rate of $239 single per night. This hotel block of rooms ensures easy access to the meeting location and networking opportunities. It is imperative that you book right away. The deadline for making your housing reservation to get this rate is September 20, 2019. Rates are subject to a 17.39% tax. This hotel block of rooms ensures easy access to the meeting location and networking opportunities. To make a reservation, contact the Hyatt Centric reservations number at 800-233-1234 (mention AALL) or reserve online . The deadline for making your housing reservation is September 20, 2019. Rates will be available for participants three (3) days prior to and after the program based on availability.
A credit card will be required to hold your reservation. In the event an attendee must cancel, he or she must do so by contacting the hotel 72 hours prior to arrival. Check-in time is 3:00 p.m.; checkout time is 12:00 p.m.
TERMS & CONDITIONS
Payments will be accepted via check or credit card and are due in full by October 1, 2019.
You may cancel your program registration in writing by October 1 via email to firstname.lastname@example.org. You will be refunded your registration fee minus a 15% administrative charge. Any cancellation requests received after the deadline will not be eligible for a refund. No-shows will not be eligible for a refund. Substitutions are welcome if the written request is made by the registration deadline.
AALL reserves the right to cancel workshops, programs, and events if there is insufficient registration or for any other reason. AALL is not responsible for cancellation charges assessed by airlines or travel agencies, or other losses incurred due to cancellation of workshops, programs, and events.
By attending the AALL Leadership Academy, you agree that AALL, its employees, contractors, and volunteers, may photograph, videotape or audiotape you during the event and related activities. Your photo, video, audio, likeness or image may be used by AALL for promotional or related purposes with no remuneration to you.
Meetings & Events Code of Conduct
AALL Leadership Academy attendees are expected to follow the rules outlined in AALL’s Meetings and Events Code of Conduct.
This continuing professional education opportunity is sponsored the American Association of Law Libraries in partnership with Wolters Kluwer.
Questions? Contact AALL Director of Education Celeste R. Smith for more information.