Competitive Intelligence Foundations

CONVERTING INSIGHTS INTO ACTION

OVERVIEW

Competitive intelligence (CI) is quickly becoming one of the must-have skill sets at many organizations. Be the person who defines, gathers, analyzes, and distributes intelligence about products, clients, and competitors at your organization. The 2021 Virtual Competitive Intelligence Foundations (CI) course, to take place November 9-10, 2021, is designed to prepare professionals to establish a CI function in their organization, and to create processes and learn effective analysis frameworks to maintain it.

Attendees will also learn practical tips and tricks for implementing and leveraging a competitive analysis competitor program within their organization for better marketing, account management, and other firm processes and strategic initiatives.Attendees will have the opportunity to network with other professionals, engage in live Q&A discussions, and receive CI templates to help get started in implementing a CI function in their own organization.

ABOUT

  • Dates: November 9-10, 2021
  • Members $349 / Nonmembers $549
  • Registration Deadline: Friday, November 5, 2021

WHY INVEST IN COMPETITIVE INTELLIGENCE (CI)?

  • CI is about anticipating surprises and forecasting for the future
  • CI involves getting information on business rivals and markets for the purpose of developing actionable recommendations
  • CI can deliver powerful client/customer insights
  • CI practitioners use public—but not necessarily published—information
  • CI is the synthesis, analysis, and presentation of these insights and findings

TOPICS

  • Competitive Intelligence Applied to the Legal Marketplace
  • Competitive Intelligence Concepts and Methodology
  • Competitive Intelligence Analysis Process and Framework: Leveraging CI Information for Action
  • Establishing, Organizing, and Implementing a Competitive Intelligence Function
  • Integrating Competitive Intelligence into Strategic Practice and Goals

WHO SHOULD ATTEND?

Law librarians and legal information professionals in any library types seeking to learn how to build a competitive intelligence strategy at their organization; upon completion of the program, attendees will have concrete tools and steps for practicing and advocating for CI at their institutions.

FACILITATOR:

Patricia Ellard, Director of Client Care Analytics & Service Design / Troutman Pepper

MEMBER COORDINATORS FROM AALL’S PRIVATE LAW LIBRARIANS & INFORMATION PROFESSIONALS SPECIAL INTEREST SECTION’S COMPETITIVE INTELLIGENCE GROUP:

Mark A. Gediman, Reference Librarian / Alston & Bird LLP
Caren Z. Luckie, Research Attorney / Jackson Walker LLP
Kevin Miles, Manager of Library Services / Norton Rose Fulbright
Julia E. Stahl, Research Services Manager / Akerman LLP
Liz Whittington, Senior Competitive & Strategic Intelligence Analyst / K&L Gates

TESTIMONAL

“AALL’s CI Program was a fantastic way to both learn the fundamentals of competitive intelligence research and learn new practical ways to deliver CI services and improve our program. It was also a great opportunity to connect with other legal CI professionals and learn from their experiences. I left the program with valuable, practical takeaways that I could immediately implement in my current role.” – Sarah Hodo, Competitive Intelligence Analyst, Baker Donelson Bearman Caldwell & Berkowitz (2019 attendee)

HELPFUL RESOURCES

AALL has compiled helpful articles about doing competitive intelligence (CI) work in different settings. The articles listed below were featured in AALL Spectrum and in the magazines rotating column “Practical Competitive Intelligence.”