CI Strategies & Analysis

Expand Your Strategic CI Expertise



AALL's upcoming CI Strategies & Analysis in Chicago, Illinois has been redeveloped into a virtual course that will take place as listed below.

Current AALL Members $395
Nonmembers $589

**Registration for this program is closed.**


This virtual course is designed to build capabilities in performing critical competitive intelligence work. Attendees will learn skills core to growing a competitive intelligence function. Attendees will have an opportunity to examine, practice, and discuss techniques with other professionals during the course and network with peers from various settings.

  • Turning Research into Action
  • Competitive Intelligence Analysis
  • Framing Your CI Reporting
  • Reporting and Branding
  • Communicating CI Results
  • Counter Intelligence
  • Collaboration
  • Key Client Program
  • The Role of Data & Data Visualization in CI
  • What’s Next for Legal CI

Law librarians and legal information professionals seeking to learn how to expand a competitive intelligence function at their organization (including firm, academic, government and other organizations)


Zena Applebaum headshotZena Applebaum is a competitive intelligence strategist, legal industry observer, and personal brand advocate. Having pioneered the discipline of law firm competitive intelligence nearly 20 years ago, Applebaum shares her passion for the legal and CI industries as a speaker, writer, and contributor to blogs including 3 Geeks and a Law Blog on topics ranging from competitive intelligence to change management, qualitative data analysis, and personal branding. In 2015, she was inducted as a Fellow of the Council of CI Fellows. Applebaum has been a sessional instructor at the University of Toronto iSchool, Rutgers University, and a guest lecturer at law schools across North America. She honed her CI skills as the director of competitive intelligence at Bennett Jones LLP for more than a decade prior to taking on her current role as national director, market insights and engagement at Thomson Reuters in Canada. In her role, she is responsible for client intelligence, market insights, and sales enablement.


Course Requirements

Approximately 2-3 hours a week should be set-aside to complete the course. There will be four live sessions using GoToMeeting/GoToWebinar that will be recorded for later viewing. Please check with your IT department to be sure that you can access GoToMeeting/GoToWebinar and test your connection.

Live Sessions

  • September 9 at 11am – 1pm CDT - Live facilitated session
  • September 16 at 11am – 1pm CDT - Live facilitated session
  • September 23 at 11am – 1pm CDT - Live facilitated session
  • September 30 at 11am – 1pm CDT - Live facilitated session

You will be able to login into the platform prior to the start of the course for orientation and to complete any pre-work assignments. All assignments must be completed by October 7. Students who complete the requirements will receive a course certificate.

Course participation includes but may not be limited to:

  • Participation in live sessions and online discussion (live or via community forum)
  • Completion of required reading/work assignments per week


The course runs from September 9 through September 30. You may cancel in writing by August 28. You will be refunded your registration fee minus a 15% administrative charge. Cancellation requests received after the deadline will not be eligible for a refund. No-shows will not be eligible for a refund. If you have any questions, please contact AALL Director of Education Celeste R. Smith for more information.

By attending the program, you agree that AALL, its employees, contractors, and volunteers, may photograph, videotape or audiotape you during the program (for access by attendees). Your photo, video, audio, likeness, or image may be used by AALL for promotional or related purposes with no remuneration to you. Attendees are expected to follow the rules outlined in AALL’s Meetings and Events Code of Conduct.


This continuing professional education opportunity is sponsored the American Association of Law Libraries in partnership with Wolters Kluwer.

Wolters Kluwer

Questions? Contact AALL Director of Education Celeste R. Smith for more information.