CI Strategies & Analysis

Expand Your Competitive Intelligence (CI) Knowledge & Learn Strategic Skills


Harness your competitive intelligence (CI) knowledge and learn strategic skills to take your CI game to the next level. The 2022 CI Strategies & Analysis program is designed to build capabilities in performing critical competitive intelligence work. You will learn skills core to growing a competitive intelligence function, and will also have an opportunity to examine, practice, and discuss techniques with other professionals during the course and network with peers from various settings. Please contact AALL eLearning with any questions.


  • Gain a deeper understanding of key CI concepts and methodology
  • Convert research into analysis
  • Tailor how you present your analysis to your audience
  • Establish, organize, and implement a CI function at your organization
  • Work with other departments to reach business development goals
  • Learn how to frame your CI reporting and communicate your results
  • Integrate CI into firm strategy


  • CI professionals looking to make a stronger strategic impact within their organizations
  • Professionals interested in being key contributors, and expanding their CI expertise


“Law Librarians have research and analytical skills. Learning to use these skills to perform rigorous CI is how law librarians contribute to the growth of the firm.” – Mark Gediman, Reference Librarian, Alston & Bird LLP


Experience at AALL’s Course: Competitive Intelligence Strategies & Analysis / (On Firmer Ground, 2022)


Cancellation Policy

Cancellation requests must be submitted in writing by April 15, 2022 via email to You will be refunded your registration fee minus a 15% administrative charge. Any cancellation requests received after the deadline will not be eligible for a refund. No-shows will not be eligible for a refund.

Accessibility Needs

Please indicate on the registration form if you require auxiliary aids, mobility assistance, and/or other services. You will be contacted for additional information, as needed. You may also contact us at to discuss further.

Health & Safety Requirements

All Competitive Intelligence Strategies & Analysis participants will be required to provide proof of full vaccination against COVID-19 or a negative COVID-19 PCR test within 48 hours of attending the workshop prior to entry. Proof of vaccination or proof of a negative test result must contain your name and be accompanied by a matching piece of government-issued ID.

Full vaccination is defined per the CDC guidelines. AALL will also accept all vaccines approved by the CDC for travel to the US. Participants are highly encouraged to receive a booster vaccination if eligible.

As you know, things are changing quickly with respect to communicable diseases. By registering for the AALL Competitive Intelligence Strategies & Analysis workshop, you agree to abide by all government and all AALL safety protocols in place at the time of the workshop. We will promptly communicate any changes. Any attendee unwilling to comply with the above requirements will not be granted access to the event, nor will any refunds or expense reimbursements be issued.

COVID-19 Warning

We have taken enhanced health and safety measures for the protection of all our attendees, speakers, and staff. It is imperative that all registrants for the Competitive Intelligence Strategies & Analysis workshop follow all instructions when attending the workshop. An inherent risk of exposure to COVID-19 exists in any public place where people are present. COVID-19 is an extremely contagious disease that can lead to severe illness and death. It is extremely dangerous to senior citizens and to any person that has underlying chronic health problems.

By registering for the Competitive Intelligence Strategies & Analysis workshop, you confirm that (a) you are fully aware of the risks and hazards with respect to COVID-19 inherent in your attendance and participation at the workshop; (b) you freely and voluntarily agree to assume all risks that may result from contracting COVID-19, including the risk of death, bodily injury or property damage, regardless of severity, that you may sustain as a result of your attendance at the workshop; and (c) you agree to release the American Association of Law Libraries (AALL) and its affiliates (including any of their respective members, customers, employees, board members, directors, agents, or volunteers) (collectively “Releasees”) from all damages or claims (“Claims”) of any kind that you might suffer if you contract COVID-19, and will not hold any Releasees liable for any such Claims.

You also agree to adhere to the health and safety requirements (i.e., provide proof of vaccination prior to entry).

You will be required to conduct a COVID-19 self-screening at the workshop and agree to forego attendance if you answer “Yes” to any of the following at the workshop.

  • Are you experiencing any COVID-19 symptoms now or have you within the last 14 days?
  • Have you provided care to or had close contact with any person with or suspected of having COVID-19 within the last 14 days?
  • Have you had a positive COVID-19 test for active virus within the last 14 days?
  • Have you been advised by any health authority, government agency or regulation, within the last 14 days, to self-isolate due to possible exposure to COVID-19?

Meetings & Events Code of Conduct

The American Association of Law Libraries (AALL) is committed to providing a safe, welcoming, and harassment-free environment for all participants attending in-person and virtual programs and meetings regardless of race, color, religion, gender, age, national origin, disability, sexual orientation, or gender identity. Participants include, but are not limited to, AALL members, attendees, speakers, volunteers, guests, exhibitors, AALL staff, and service providers.

AALL seeks to provide an environment free from any form of discrimination, intimidation, or harassment of participants at programs/events or on AALL social media channels and community platforms related to those meetings. This includes offensive verbal comments related to race, color, religion, gender, age, national origin, disability, sexual orientation, or gender identity; inappropriate use of sexual and/or discriminatory language, gestures and imagery in public spaces or presentations, deliberate intimidation, stalking, following, harassing photography or recording, inappropriate physical contact, unwelcome sexual attention, and sustained disruption of presentations during sessions, in the exhibit hall, or at other events organized by AALL throughout an in-person or virtual meeting.

All participants are expected to observe the rules and behaviors in AALL’s Meetings & Events Code of Conduct at all AALL events, including online venues and social events. Participants asked to stop an uncomfortable, hostile, or harassing behavior are expected to comply immediately.

AALL reserves the right to take any action deemed necessary and appropriate, including immediate removal from the meeting without refund, in response to any incident of unacceptable behavior experienced virtually or in-person.

Please review AALL’s Meetings & Events Code of Conduct in full for more information.