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AALL 2021 Virtual Competitive Intelligence Foundations


Tuesday, November 9 (11am) - Wednesday, November 10, 2021 (3:30pm US/Central)


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Competitive intelligence (CI) is quickly becoming one of the must-have skill sets in demand at many organizations. Be the person who defines, gathers, analyzes, and distributes intelligence about products, customers, and competitors at your organization. The 2021 Virtual Competitive Intelligence Foundations course, to take place November 910, 2021, is designed to prepare professionals to establish a CI function in their organization, and to create processes and learn effective analysis frameworks to maintain it.

Attendees will also learn practical tips and tricks for implementing and leveraging a competitive analysis competitor program within their organization for better marketing, account management, and other firm processes and strategic initiatives. Attendees will have the opportunity to network with other professionals, engage in live Q&A discussions, and receive CI templates to help get started in implementing a CI function in their own organization.

Attendance is limited for this event.

The discounted price for AALL members is $349 ($549 for nonmembers) through the registration deadline of November 5, 2021.