GLL'S MARKETING MAVEN: WINTER 2021
STATE LAW LIBRARIAN
WISCONSIN STATE LAW LIBRARY
1. What motivated you to market your library via “WSLL @ Your Service” monthly newsletter?
The intended purpose of our monthly newsletter is to promote our services and to introduce the library to attorneys, court system employees, and public librarians through the state. When the newsletter debuted in 2001, we thought the Wisconsin State Law Library was a hidden gem.
Since the COVID-19 pandemic began, a major motivation is sharing the message that, even though our building is physically closed, our library remains open through the services we can provide. I am very thankful we had an established method of communication in place. We have been able to quickly market new services such as CLE webinars and sidewalk circulation while reminding readers that we continue to answer reference email and the phone.
2. How has the program been received so far, and how will you evaluate its success?
We email our newsletter to over 3100 subscribers. We post to multiple library, court employee, and judges lists as well. We receive quick feedback through related reference questions, library card applications, or book requests and registrations for CLE classes we have featured.
We can also easily monitor visits to the newsletter webpage using Google Analytics.
3. What “if only I knew!” advice would you give others wanting to replicate the program?
A monthly newsletter is a sizable time commitment. I deeply appreciate our staff brainstorming content, writing, editing, and designing each issue. WSLL @ Your Service is most definitely a team effort.
4. What’s the best way to spend a day off from work?
5. What are you currently reading?
The Splendid and the Vile by Erik Larson and The Mapping of Love and Death; a Maise Dobbs Novel by Jacqueline Winspear