Guerrilla Marketing: Promoting Your Law Library and Engaging Your Audience with the Tools at Hand (G5)

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Date/Time: Tuesday, July 18, 2017: 8:30 AM - 9:30 AM
Coordinator/Speaker: Joseph Lawson, Harris County Law Library
Moderator/Speaker: Heather Holmes, Harris County Law Library
Speakers Scott Vanderlin, IIT Chicago-Kent College of Law

Tracks: Library Management; Reference, Research & Client Services

"Guerrilla marketing" is the practice of using high-energy, grassroots, nonconventional marketing practices to spread the word about events and products. It's an excellent strategy for building law library marketing practices from scratch without having to wait for the next budget cycle. This session will cover approaches for creating and implementing a marketing strategy for programs and resources that use commonly available software and office equipment to create high-quality marketing materials to promote the law library and engage your audience.

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