It’s All about the Relationships: Marketing to Your Library’s Stakeholders (G5)

Date/Time: Tuesday, July 17, 2018: 8:30 AM – 9:30 AM
Speakers: Carol Ottolenghi, Ohio Attorney General; Kathleen (Katie) Brown, Charleston School of Law; Saskia Mehlhorn, Norton Rose Fulbright US LLP

Social media, word-of-mouth-marketing, content marketing, programs, PR, displays—these can be great tools to market your library. But, if your library isn’t marketing the right things to the right people, these tools are as effective as a poorly focused reference question. In this session, participants will identify and match key attributes of their libraries with the needs of their library stakeholders via the Intentional Marketing process.

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