Reaching the Invisible Customer (B3)

Date/Time: Sunday, July 15, 2018: 2:30 PM – 3:30 PM
Speakers: Karen Selden, University of Colorado Law Library; Pat Wagner, Pattern Research, Inc.

The “invisible customer” is the person (or department) who has either stopped using your products and services or who has never used them. Regardless of your sector (academic, firm, public, state/county/court, nonprofit, etc.), you can’t rely on success with just the people who already actively use your services. How do you find invisible customers? What do you say to them? This highly interactive program will provide practical strategies and advice about how to win back former customers, attract and maintain new customers, and create realistic, observable goals to measure success.

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