Date/Time: Monday, July 16, 2018: 11:30 AM – 12:30 PM
Speakers: Christine Anne George, Yeshiva University; Heather Kushnerick, MA, MLS, CA, South Texas College of Law Houston; Travis Williams, Louisiana State University; Vanessa King, JD, MA, MSLS, Hugh F. MacMillan Law Library, Emory University School of Law
Every library has hidden collections, special collections, or archival materials that can help in the development and marketing of the library and the institution, in part by inspiring strong emotional connections between the institution and its supporters. Panelists will discuss how they use these materials to create and strengthen relationships with other institutional departments including development, marketing and communications, and alumni relations. They will discuss successful joint projects and future plans, and will give practical examples of how to use unique library resources to demonstrate value, as well as increase library involvement in institutional activities and publications.
This program is sponsored by the LHRB-SIS.