Date + Time: Sunday, July 14, 2019: 4:00 pm – 5:00 pm
Speakers: Cassie DuBay, Southern Methodist University, Underwood Law Library; Donna Wolff, Southern Methodist University, Underwood Law Library
BoK Domains: Marketing + Outreach
Whether you work in a firm, academic, or government setting, you have likely been asked at least once to market your services through swag or a giveaway—and perhaps without a budget. But information professionals often lack formal training in marketing 101. This program will answer the frequently-asked questions: “What is swag?” “Why should I give swag and is it worth the cost?” and “What companies can help me create swag?” Don’t reinvent the wheel: Through a show-and-tell setup, participants will get the chance to evaluate numerous examples of real swag items from across the country created by our very own colleagues—some with big budgets and some with no budget at all.