Wanna Play? Leveraging Gamification to Increase Interest, Adoption, Technology and Research Skills (G6)

Date + Time: Monday, July 15, 2019: 4:30 pm – 5:30 pm
Speakers: Bradelynn Boyce-Dendy, Nelson Mullins Riley & Scarborough LLP; Lisa Njoku, Greenberg Traurig, LLP; Allison Reeve, Littler Mendelson, P.C.

BoK Domains: Marketing + Outreach, Teaching + Training

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Changes in law firm and library environments demand that innovative information leaders identify novel ways to get new products into the hands—and practice—of attorneys and researchers. Learn how to game the system to incentivize attorneys’ natural competitiveness and reward resource adoption, keeping it fun for everyone. How to play: 1) Match the game to the product to the user. 2) Bring in the refs. Establish partners amongst stakeholders, firm departments, vendors, and others. 3) Reap the rewards on increased resource ROI.

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