Date/Time: Monday, July 17, 2017: 2:00 PM – 3:30 PM
Coordinator: Cara Schillinger, American Association of Law Libraries
Speaker: Zach Hochstadt, Mission Minded, Inc.
Track: General or Core Programs
As a legal information professional, you know what you do—but do you know how communicate it? When meeting someone new, do you struggle to explain your work without their eyes glazing over? Do you secretly suspect that your own family may not really understand what you do? Perhaps even colleagues within your institution don’t fully appreciate the value you bring? Over the past year, AALL has undertaken the second phase of our rebrand initiative, including a rollout of a new visual identity, comprehensive messaging, and a strategic brand launch plan. Now it’s time to extend this initiative to your own brand. We’ve got the tools you need to craft your own unique and compelling message. Hint: It’s about the “why,” not the “what.”