Library and Marketing: Always Be Cross-Selling

Date: April 25, 2017
Moderator: Mark Gediman
Speakers: Jim Currie, Kelly Lynd, Virginia Ryan

Tracks: Library Management; Reference, Research & Client Services

In a panel discussion, legal marketers and law librarians explore how the relationship between the law firm marketing and library departments impacts cross-selling initiatives. Panelists will discuss resources and compare approaches for identifying opportunities and collaborating to strengthen the firm’s competitive advantage. This webinar is co-sponsored by the American Association of Law Libraries (AALL) Private Law Librarians & Information Professionals Special Interest Section CI Group and the Legal Marketing Association (LMA) Competitive/Market Intelligence Special Interest Group.

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