Our brand—the entirety of the logo, visuals, and messaging we use to describe AALL—enables us to establish and maintain a clear, unified brand identity to communicate to our members, our stakeholders, and the public in a cohesive and compelling manner.
Launched in October 2016, chapters were asked to update the AALL logo and name in your communications and on your websites. The AALL Brand Book for Chapters is provided to help you incorporate both in a manner that is consistent with the new brand.
We realize that each chapter is different and may need individual guidance; we are happy to help. Please feel free to contact AALL Director of Information Technology Christopher Siwa if you have any questions or concerns about the best way to implement the new brand.
AALL Logos
Web & On-Screen: The PNG provided files have transparent backgrounds; for on-screen use, we recommend our logo be displayed in PNG format whenever possible.
Print & Desktop Publishing: JPGs are provided for print publishing. If you need EPS and PDF files for your print project, please contact AALL Director of Information Technology Christopher Siwa for assistance.
Vertical
Horizontal
Web & On-Screen
Large (1300 pixels wide)
Medium (600 pixels wide)
Small (300 pixels wide)
Large (1300 pixels wide)
Medium (600 pixels wide)
Small (300 pixels wide)
Print & Desktop Publishing
Four-Color (CMYK
Black
White
PMS Spot
Four-Color (CMYK
Black
White
PMS Spot
AALL Brand Book
The AALL Brand Book for Chapters is a helpful reference tool for you to use when incorporating the new brand.
